Skip to main content

Linktree partners with PayPal to allow users globally to accept direct payments

Linktree, the popular “link in bio” service with more than 16 million users, is partnering with PayPal to expand its recently launched “Commerce Links” tools for direct payment on Linktree globally. The Melbourne-based startup says creators in over 200 countries where PayPal operates can now accept payments through the transaction tools.

Launched in March, Commerce Links allow users to take payments directly on their Linktree profile without opening a new browser or tab. The new integration lets Linktree customers connect their PayPal account and receive payments from their followers or customers via PayPal, a debit card or a credit card. Linktree notes users can also access information regarding their transactions, payment conversion rate and more. The company says the available relevant data is meant to help creators manage their digital presence.

“As the creator economy grows, creators want new ways to collect payments and support from their audience with as little friction as possible,” said Linktree co-founder and CEO Alex Zaccaria in a statement. “We are excited to be collaborating with PayPal to further expand our solutions to our users globally and enable them to further manage and monetize their digital presence.”

‘Link-in-bio’ company Linktree raises $45M Series B for its social commerce features

There are two types of Commerce Links that creators can use to take payments from their followers and customers: A “Support Me Link” allows Linktree users to collect payments and donations from their visitors, while “Request Links” lets customers and followers request goods and services from creators directly from their Linktree profile.

Linktree says its collaboration with PayPal is the latest in a series of creator-focused efforts. The partnership announcement comes days after Linktree announced its acquisition of automated music link aggregation platform Songlink/Odesli. Linktree is integrating Songlink/Odesli into its newly launched “Music Link” feature, which automatically displays the same song or album across all music streaming services to let users listen to content on their preferred platform.

Founded in 2016, Linktree now competes with several “link in bio” platforms, including Shorby, Linkin.bio and Beacons. In March, Linktree announced it raised $45 million in Series B funding. The funding round was co-led by Index Ventures and Coatue, with participation from returning investors AirTree Ventures and Insight Partners.



from Startups – TechCrunch https://ift.tt/3gqMW4D
Labels:

Comments

Post a Comment

Popular posts from this blog

Axeleo Capital raises $51 million fund

Axeleo Capital has raised a $51 million fund (€45 million). Axeleo first started with an accelerator focused on enterprise startups. The firm is now all grown up with an acceleration program and a full-fledged VC fund. The accelerator is now called Axeleo Scale , while the fund is called Axeleo Capital . And it’s important to mention both parts of the business as they work hand in hand. Axeleo picks up around 10 startups per year and help them reach the Series A stage. If they’re doing well over the 12 to 18 months of the program, Axeleo funds those startups using its VC fund. Limited partners behind the company’s first fund include Bpifrance through the French Tech Accélération program, the Auvergne-Rhône-Alpes region, Vinci Energies, Crédit Agricole, BNP Paribas, Caisse d’Épargne Rhône-Alpes as well as various business angels and family offices. The firm is also partnering with Hi Inov, the holding company of the Dentressangle family. Axeleo will take care of the early stage in...
Post a Comment
Read more

TikTok’s rivals in India struggle to cash in on its ban

For years, India has served as the largest open battleground for Silicon Valley and Chinese firms searching for their next billion users. With more than 400 million WhatsApp users , India is already the largest market for the Facebook-owned service. The social juggernaut’s big blue app also reaches more than 300 million users in the country. Google is estimated to reach just as many users in India, with YouTube closely rivaling WhatsApp for the most popular smartphone app in the country. Several major giants from China, like Alibaba and Tencent (which a decade ago shut doors for most foreign firms), also count India as their largest overseas market. At its peak, Alibaba’s UC Web gave Google’s Chrome a run for its money. And then there is TikTok, which also identified India as its biggest market outside of China . Though the aggressive arrival of foreign firms in India helped accelerate the growth of the local ecosystem, their capital and expertise also created a level of competit...
Post a Comment
Read more