Skip to main content

Jellysmack launches program to scale audiences from YouTube creators

Jellysmack originally started as a social media company with popular brands on Facebook and other social platforms, such as Beauty Studio, Oh My Goal, Gamology and Riddle Me This. The company is now branching out and expanding with a different product, the ‘Creator’s Program.’

The startup is going to partner with popular YouTube creators and grow their audience on other social media platforms, starting with Facebook and Snapchat. This way, YouTube creators get a new audience on a separate platform, which reduces dependency on YouTube’s algorithm.

Jellysmack has developed several tools for its own media brands, such as tools to detect popular content, optimize content itself and improve distribution on social platform. The company now attracts 88 million unique viewers per month in the U.S.

“We realized that we could reuse this suite of tools with many other creators and not just on our own content,” Jellysmack co-founder and CEO Michael Philippe told me.

The startup already identified a bunch of YouTube creators that could benefit from these tools. It has partnered with Reaction Time, Infinite, Karina Garcia, How Ridiculous and others.

After that, Jellysmack obtains all the back catalog of videos, recuts them and shares them on Facebook and Snapchat — 10-minute videos on YouTube will become 3-minute videos on Facebook for instance.

Jellysmack then tests multiple thumbnails and video names using A/B testing and a bit of paid promotion. When the startup has found a name and thumbnail that generates a lot of engagement, the company releases the video.

The company then invests some of its money to grow the audience of a Facebook page or Snapchat account using paid acquisition. “We have developed a proprietary acquisition tool that finds the right audiences,”

Everything is then tracked using Jellysmack’s tools. Each video is tagged and gets a score based on retention, monetization, etc. Creators could potentially leverage those insights for future videos.

Reaction Times had 80,000 Facebook fans before partnering with Jellysmack. It now has 3 million Facebook fans and generates 100 million views per month on the platform.

With today’s new program, Jellysmack says that its own brands will also stick around — this is just a new bet for the company. The company also plans to launch a new vertical in the future.



from Startups – TechCrunch https://ift.tt/2mI0Eao
Labels:

Comments

Post a Comment

Popular posts from this blog

Axeleo Capital raises $51 million fund

Axeleo Capital has raised a $51 million fund (€45 million). Axeleo first started with an accelerator focused on enterprise startups. The firm is now all grown up with an acceleration program and a full-fledged VC fund. The accelerator is now called Axeleo Scale , while the fund is called Axeleo Capital . And it’s important to mention both parts of the business as they work hand in hand. Axeleo picks up around 10 startups per year and help them reach the Series A stage. If they’re doing well over the 12 to 18 months of the program, Axeleo funds those startups using its VC fund. Limited partners behind the company’s first fund include Bpifrance through the French Tech Accélération program, the Auvergne-Rhône-Alpes region, Vinci Energies, Crédit Agricole, BNP Paribas, Caisse d’Épargne Rhône-Alpes as well as various business angels and family offices. The firm is also partnering with Hi Inov, the holding company of the Dentressangle family. Axeleo will take care of the early stage in...
Post a Comment
Read more

TikTok’s rivals in India struggle to cash in on its ban

For years, India has served as the largest open battleground for Silicon Valley and Chinese firms searching for their next billion users. With more than 400 million WhatsApp users , India is already the largest market for the Facebook-owned service. The social juggernaut’s big blue app also reaches more than 300 million users in the country. Google is estimated to reach just as many users in India, with YouTube closely rivaling WhatsApp for the most popular smartphone app in the country. Several major giants from China, like Alibaba and Tencent (which a decade ago shut doors for most foreign firms), also count India as their largest overseas market. At its peak, Alibaba’s UC Web gave Google’s Chrome a run for its money. And then there is TikTok, which also identified India as its biggest market outside of China . Though the aggressive arrival of foreign firms in India helped accelerate the growth of the local ecosystem, their capital and expertise also created a level of competit...
Post a Comment
Read more