Skip to main content

Engage:BDR raises $26.25M to fund its NetZero publisher payments

Engage:BDR announced today that it has raised $23.25 million in new funding.

CEO Ted Dhanik told me that this includes both debt and equity funding, and will be used to the grow the company’s NetZero payments program.

NetZero is designed to address the ongoing issue of long delays faced by publishers before they get paid by advertisers. Dhanik said “the terms are getting worse and worse,” with publishers being asked to wait 30, 60, 90 or even 120 days after they invoice their advertising partners before payment.

Other companies like FastPay have tried to fill in the gap, but Dhanik said these loans can have interest rates as high as 25%. So the team at Engage:BDR (which is publicly traded on the Australian Securities Exchange) asked itself: “Hey, what if we could just pay publishers exact same day that they invoice us?”

Rather than making money by charging interest, Dhanik said his company is trying to drive more publishers to its programmatic advertising platform.

“We just want the business — the incremental revenue,” he said.

Engage:BDR says web, mobile and connected TV publishers in North America, Australia and Europe are eligible to participate in the NetZero program, though they’ll need to be approved by the company first.

“If you think about NetZero, you might think: Hey, if there’s fraud, it’s pretty dangerous you don’t have the ability to clawback [the payment],” Dhanik said. But apparently Engage:BDR has “a lot of technology in place to qualify them pretty quickly, within the first few days.”

Don’t miss this epic Twitter fight between the IAB’s CEO and actual publishers



from Startups – TechCrunch https://ift.tt/2mGE4iz
Labels:

Comments

Post a Comment

Popular posts from this blog

Axeleo Capital raises $51 million fund

Axeleo Capital has raised a $51 million fund (€45 million). Axeleo first started with an accelerator focused on enterprise startups. The firm is now all grown up with an acceleration program and a full-fledged VC fund. The accelerator is now called Axeleo Scale , while the fund is called Axeleo Capital . And it’s important to mention both parts of the business as they work hand in hand. Axeleo picks up around 10 startups per year and help them reach the Series A stage. If they’re doing well over the 12 to 18 months of the program, Axeleo funds those startups using its VC fund. Limited partners behind the company’s first fund include Bpifrance through the French Tech Accélération program, the Auvergne-Rhône-Alpes region, Vinci Energies, Crédit Agricole, BNP Paribas, Caisse d’Épargne Rhône-Alpes as well as various business angels and family offices. The firm is also partnering with Hi Inov, the holding company of the Dentressangle family. Axeleo will take care of the early stage in...
Post a Comment
Read more

TikTok’s rivals in India struggle to cash in on its ban

For years, India has served as the largest open battleground for Silicon Valley and Chinese firms searching for their next billion users. With more than 400 million WhatsApp users , India is already the largest market for the Facebook-owned service. The social juggernaut’s big blue app also reaches more than 300 million users in the country. Google is estimated to reach just as many users in India, with YouTube closely rivaling WhatsApp for the most popular smartphone app in the country. Several major giants from China, like Alibaba and Tencent (which a decade ago shut doors for most foreign firms), also count India as their largest overseas market. At its peak, Alibaba’s UC Web gave Google’s Chrome a run for its money. And then there is TikTok, which also identified India as its biggest market outside of China . Though the aggressive arrival of foreign firms in India helped accelerate the growth of the local ecosystem, their capital and expertise also created a level of competit...
Post a Comment
Read more