Skip to main content

Huel brings its nutrition bars to the US

Huel, the European purveyor of nutritional bars, supplements and meal-replacement shakes, is bringing its snack bars to the U.S.

The company, which has been selling the bars in Europe for a while, is launching with two flavors in the U.S.: chocolate and salted caramel.

The bars contain 27 vitamins and minerals and are 200 calories apiece. Huel is selling the bars online for now at $28 per-box of 15 bars.

The bars are made using oat flour, rolled oats, pea and brown rice proteins, cocoa powder, coconut, date syrup, flax seed and a blend of vitamins and minerals, which the company adds to its mixture.

To date the company has sold more than 50 million shakes, powders or bars in 80 countries around the world.

“As Huel has continued its rapid growth in the United States, with millions of meals from our powders and ready-to-drinks being enjoyed from coast to coast, we are proud to introduce the Huel Bar to the U.S. marketplace,” said Julian Hearn, CEO and co-founder of Huel. “We have created a truly unique bar that not only tastes great but provides the important nutrition you need between meals or on-the-go.”

Huel’s bars enter a crowded market where nutritional supplements and meal replacements are big business. In 2017, Kellogg’s bought RxBar for $600 million and the acquisition has proven to be a huge boon for the company — boosting sales as cereal sales decline.

Soylent, the startup darling that rejuvenated the meal-replacement market in the U.S. with a new formulation and a pitch to Silicon Valley’s coders, is also making snack bars.

Soylent now sells solid snack bars



from Startups – TechCrunch https://ift.tt/2sLdZC4
Labels:

Comments

Post a Comment

Popular posts from this blog

Axeleo Capital raises $51 million fund

Axeleo Capital has raised a $51 million fund (€45 million). Axeleo first started with an accelerator focused on enterprise startups. The firm is now all grown up with an acceleration program and a full-fledged VC fund. The accelerator is now called Axeleo Scale , while the fund is called Axeleo Capital . And it’s important to mention both parts of the business as they work hand in hand. Axeleo picks up around 10 startups per year and help them reach the Series A stage. If they’re doing well over the 12 to 18 months of the program, Axeleo funds those startups using its VC fund. Limited partners behind the company’s first fund include Bpifrance through the French Tech Accélération program, the Auvergne-Rhône-Alpes region, Vinci Energies, Crédit Agricole, BNP Paribas, Caisse d’Épargne Rhône-Alpes as well as various business angels and family offices. The firm is also partnering with Hi Inov, the holding company of the Dentressangle family. Axeleo will take care of the early stage in...
Post a Comment
Read more

Puls raises $50 million for in-home technical support

A fund affiliated with the Singaporean government has a great interest in making sure that American consumers are getting the tech support they need. Temasek, the multi-billion-dollar investment fund associated with the government in Singapore, has led a $50 million round for  Puls Technologies, Inc. , a San Francisco-based company aiming to be the tech support for American homes and offices. Current investors Sequoia Capital, Red Dot Capital Partners, Samsung NEXT and Viola Ventures all participated in the new financing, alongside additional new investors Hanaco Ventures and Hamilton Lane. Founded only three years ago, Puls pitches a service that can match consumers with the appropriate technician in a little over an hour, any day of the week. The company has built a network of 2,500 technicians in the top 50 cities in the United States, and will provide same-day installation and repair of over 200 products. Some things the company’s technicians can service include smartphon...
Post a Comment
Read more