Skip to main content

Rockerbox acquires calendar marketing startup Eventable

Rockerbox has acquired Eventable, bringing two digital marketing startups together.

Rockerbox’s technology includes attribution measurement to determine which ads are driving sales, as well as what it calls a Recency Marketing Platform, which targets advertising based on users’ most recent browsing behavior.

Eventable, meanwhile, is focused on bringing marketing to your’ calendar — its technology can be embedded in display ads, introducing an “add to calendar” button that allows marketers to send updates and personalized notifications to consumers who opt in.

Rockerbox founder and CEO Ron Jacobson said he connected with Eventable because both companies participated in the Entrepreneurs Roundtable Accelerator (albeit in different years). When they started testing out ways to bring their services together, and Jacobson said it became clear this was a “one plus one equals three situation.”

“Using the calendar as a marketing channel made perfect sense,” Jacobson said. “And on the attribution side, the calendar is another touch point.”

Eventable co-founders Sameen Karim and Akash Malhotra are joining Rockerbox, and Jacobson told me he’s hoping to bring the entire Eventable team over.

The plan is for Eventable to continue operating as a separate brand and product. At the same time, the team will for ways to integrate their products and to sell Eventable customers on Rockerbox’s broader marketing suite.

“It allows us to give our customers a more complete marketing solution,” Karim said.

The financial terms of the acquisition were not disclosed. Rockerbox had raised $1.2 million in funding from investors including Alchemist Accelerator, Right Side Capital, Steelhead Ventures, Russ Holdstein and Howard Love.



from Startups – TechCrunch https://ift.tt/2HukpIf
Labels:

Comments

Post a Comment

Popular posts from this blog

Axeleo Capital raises $51 million fund

Axeleo Capital has raised a $51 million fund (€45 million). Axeleo first started with an accelerator focused on enterprise startups. The firm is now all grown up with an acceleration program and a full-fledged VC fund. The accelerator is now called Axeleo Scale , while the fund is called Axeleo Capital . And it’s important to mention both parts of the business as they work hand in hand. Axeleo picks up around 10 startups per year and help them reach the Series A stage. If they’re doing well over the 12 to 18 months of the program, Axeleo funds those startups using its VC fund. Limited partners behind the company’s first fund include Bpifrance through the French Tech Accélération program, the Auvergne-Rhône-Alpes region, Vinci Energies, Crédit Agricole, BNP Paribas, Caisse d’Épargne Rhône-Alpes as well as various business angels and family offices. The firm is also partnering with Hi Inov, the holding company of the Dentressangle family. Axeleo will take care of the early stage in...
Post a Comment
Read more

Puls raises $50 million for in-home technical support

A fund affiliated with the Singaporean government has a great interest in making sure that American consumers are getting the tech support they need. Temasek, the multi-billion-dollar investment fund associated with the government in Singapore, has led a $50 million round for  Puls Technologies, Inc. , a San Francisco-based company aiming to be the tech support for American homes and offices. Current investors Sequoia Capital, Red Dot Capital Partners, Samsung NEXT and Viola Ventures all participated in the new financing, alongside additional new investors Hanaco Ventures and Hamilton Lane. Founded only three years ago, Puls pitches a service that can match consumers with the appropriate technician in a little over an hour, any day of the week. The company has built a network of 2,500 technicians in the top 50 cities in the United States, and will provide same-day installation and repair of over 200 products. Some things the company’s technicians can service include smartphon...
Post a Comment
Read more