Skip to main content

Relike lets you turn a Facebook page into a newsletter

French startup Ownpage has recently released a new product called Relike. Relike is one of the easiest ways to get started with email newsletters. You enter the web address of your Facebook page and that’s about it.

The company automatically pulls your most recent posts from your Facebook page and lets you set up an emailing campaign in a few clicks. You can either automatically pick your most popular Facebook posts or manually select a few posts.

Just like any emailing service, you can choose between multiple templates, decide the day of the week and time of the day, import a database of email addresses and more. If you’ve used Mailchimp in the past, you’ll feel right at home.

But the idea isn’t to compete directly with newsletter services. Many social media managers, media organizations, small companies, nonprofits and sports teams already have a Facebook page but aren’t doing anything on the email front.

Relike is free if you send less than 2,000 emails per month and don’t need advanced features. If you want to get open rates, click-through rates and other features, you’ll need to pay €5 per month and €0.50 every time you send 1,000 emails.

The company’s other product Ownpage is a bit different. Ownpage has been working with media organizations to optimize their email newsletters. The company is tracking reading habits on a news site and sending personalized email newsletters.

This way, readers will get tailored news and will more likely come back to your site. Many big French news sites use Ownpage for their newsletters, such as Les Echos, L’Express, 20 Minutes, BFM TV, Le Parisien, etc.

Ownpage founder and CEO Stéphane Cambon told me that Relike was the obvious second act. Using browsing data for customized newsletters is one thing, but many talented social media managers know how to contextualize stories and maximize clicks (even if it means clickbait, sure).

The startup was looking at a way to get this data, and ended up creating Relike, which could appeal to customers beyond news organizations. For now, both products will stick around. In the future, the company plans to add Twitter and Instagram integrations as well as better signup flows for newsletter subscribers.



from Startups – TechCrunch https://ift.tt/2zFxeO8
Labels:

Comments

Post a Comment

Popular posts from this blog

Axeleo Capital raises $51 million fund

Axeleo Capital has raised a $51 million fund (€45 million). Axeleo first started with an accelerator focused on enterprise startups. The firm is now all grown up with an acceleration program and a full-fledged VC fund. The accelerator is now called Axeleo Scale , while the fund is called Axeleo Capital . And it’s important to mention both parts of the business as they work hand in hand. Axeleo picks up around 10 startups per year and help them reach the Series A stage. If they’re doing well over the 12 to 18 months of the program, Axeleo funds those startups using its VC fund. Limited partners behind the company’s first fund include Bpifrance through the French Tech Accélération program, the Auvergne-Rhône-Alpes region, Vinci Energies, Crédit Agricole, BNP Paribas, Caisse d’Épargne Rhône-Alpes as well as various business angels and family offices. The firm is also partnering with Hi Inov, the holding company of the Dentressangle family. Axeleo will take care of the early stage in...
Post a Comment
Read more

Puls raises $50 million for in-home technical support

A fund affiliated with the Singaporean government has a great interest in making sure that American consumers are getting the tech support they need. Temasek, the multi-billion-dollar investment fund associated with the government in Singapore, has led a $50 million round for  Puls Technologies, Inc. , a San Francisco-based company aiming to be the tech support for American homes and offices. Current investors Sequoia Capital, Red Dot Capital Partners, Samsung NEXT and Viola Ventures all participated in the new financing, alongside additional new investors Hanaco Ventures and Hamilton Lane. Founded only three years ago, Puls pitches a service that can match consumers with the appropriate technician in a little over an hour, any day of the week. The company has built a network of 2,500 technicians in the top 50 cities in the United States, and will provide same-day installation and repair of over 200 products. Some things the company’s technicians can service include smartphon...
Post a Comment
Read more