The direct-to-consumer space has some stand-out players, both in newcomers like Brooklinen and old-timers like Warby Parker. But one company, Interior Define, has maintained a low profile over the four years of its existence . The company offers fully customizable furniture, including couches, dining sets and bed frames, to customers through an online showroom. But ID also has guide shops in Chicago (its home market), LA, New York, and Austin. Interior Define has also just opened up its biggest retail location yet, right in the middle of Hayes Valley in San Francisco. And this time, the store has a twist. In the back of the showroom, Interior Define has built out a fully furnished two-story home called Studio ID. Alongside its own pieces, Studio ID includes pieces and products from other digitally native partners including Wright Bedding, Gantri, Snowe Home, Barn & Willow, 57st Design, Revival Rugs, Minted, Fireclay Tile, and Sonos. The idea here is to show off ID’s pieces in